Personal Branding

Communicating about oneself with authenticity and purpose for greater success

Personal Branding positions us to make contributions that are meaningful and impactful.

Personal Branding is about reaching the right people at the right time with a genuine, one-of-a-kind value proposition.

In an increasingly competitive and rapidly evolving world, employees and leaders who know, leverage, and communicate their unique added value in a clear, compelling, and confident manner are better positioned to contribute to their organization and ultimately to their career.

Discover, Develop, Deploy

Certo works with professionals to discover, develop, and deploy their Personal Brand in a 3-phase process that includes:

○ Identifying individual uniqueness through self-reflection and multi-source feedback, i.e., a truly holistic view

○ Determining the individual's key differentiators and unique added value to the organization

○ Analyzing the individual's reputation inside (and outside) the organization

○ Taking action to mitigate blind spots and address weaknesses that are obstacles

○ Crafting a compelling, targeted message ("personal value statement") to reach the appropriate people

○ Building a plan to act on and carry out brand aspirations and commitments at work

© Certo Coaching & Consulting Sàrl ○ Carouge, Geneva, Switzerland ○

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